Fairtrade in Canada dates back to 1997, so we are celebrating our 20th anniversary this year! Here are some of the most important milestones from the last two decades.
The first Fairtrade Label, Max Havelaar, is established. The launch of Max Havelaar label was an important development of the fair trade movement because it introduced certified products to consumers in a significant and meaningful way. While fair trade products existed before, they were only sold in small specialty shops. Max Havelaar introduced fair trade to mainstream consumers.
Fairtrade Labelling Organizations International (FLO) is founded in Bonn, Germany. The convergence of labelling initiatives in Europe results in the creation of Fairtrade Labelling Organizations, now known as Fairtrade International. It also results in new National Fairtrade Organizations, including Fair Trademark Canada.
Fair Trademark Canada is renamed to TransFair Canada.
The World’s first Fair Trade Town, Garstang in the UK, is recognized. Since 2000, over 1,800 communities from around the world have committed to trade justice and social sustainability.