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Why doesnt the FAIRTRADE Mark apply to UK farmers?

The FAIRTRADE Mark was established specifically to support the most disadvantaged producers in the world by using trade as a tool for sustainable development. We do recognise that many farmers in the UK face similar issues as farmers elsewhere, not least ensuring that they get a decent return for upholding social and environmental standards in their production.  However there are also some major differences. For example, farmers in developing countries often have little infrastructural support, social security systems or other safety nets available if they cannot get a fair price for their products. Our Fairtrade standards, and our expertise, are specifically focused on enabling producers in developing countries tackle poverty through trade. If the Foundation diverted its own attention from this mission, this could potentially end up diluting the benefits of Fairtrade for the very farmers and workers we were established to support. We agree that the principles behind fair trade may provide useful insight into the debate on improving the situation for UK producers. However, the Foundation is not convinced that a labelling scheme is the right solution to the problems affecting UK farmers. A plethora of similar sounding labelling initiatives could result in confusion for consumers and undermine both the local cause and the global situation we care so deeply about.  Rather than yet another label, the Foundation believes a more rigorous investigation by government and the industry itself is needed. This should look into the causes behind the problems being experienced by domestic producers, so that more robust and wide reaching policy tools can be identified – to benefit all affected farmers and to reassure all concerned shoppers.

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