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Meet Shiv - a Fairtrade cotton farmer

Cotton is the world’s oldest commercial crop and one of the most important fibre crops in the global fashion industry. Despite this, cotton farmers wield little power of influence in the long supply chain, facing challenges ranging from poor prices to climate change. Fairtrade cotton was launched in 2005 to improve the livelihoods of impoverished cotton farmers. Meet one of them: Shiv Narayan Patidar.

10 top tips on how to shop better

Read our top tips on how to buy, wear and dispose fashion better. 

We have a working solution for social justice in fashion. Now we just need to demand it

I am often intrigued by people who claim that big changes in our society ‘can’t be done’. Can’t be done?  Really? Why not?  After all, did someone forget to tell the suffragettes that voting rights for women ‘can’t be done’? Did Martin Luther King give up just because someone told him that civil rights “is just impossible”? Of course not.

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