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Guide to supporting Fairtrade on social media

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I want to promote Fairtrade products in my business

We have large range of business resources to help you and your company promote Fairtrade products.

How do I use the Mark on packaging?

Please go to our For Business pages for information on packaging requirements.

Our campaign group has Fairtrade status

Congratulations! If you are part of the Fairtrade towns or schools campaign and have gained Fairtrade status you can create your own materials using the Fairtrade ‘ident’ which you can request by emailing our Campaigns team at campaigns@fairtrade.org.uk. When using the ident please follow the guidance in the relevant manuals; Fairtrade Towns Identity Manual Fairtrade Schools Identity Manual

Where can I get campaigns materials?

We have a large range of campaign materials you can order from our e-shop, and many of them are free!

Is buying Fairtrade products a good idea given concerns on climate change?

There is no doubt that far-reaching global action has to be taken now to deal with climate change. However if the debate around this issue becomes overly concerned with the question of food miles, this could severely damage opportunities for sustainable forms of export agriculture to contribute to the economic and social development of poor farmers and workers. Agriculture can play a critical role in the economic and social development of developing countries – up to one and a half million livelihoods in Africa alone are estimated to be dependent upon UK consumption of agricultural and horticultural produce. Increased agricultural growth is thought to be the most likely source of economic growth in Africa given that 70 per cent of its rural poor work on the land. Fairtrade certification ensures that the benefits of agriculture accrue to marginalised and disadvantaged producers. While an international consensus has been reached on the science of climate change, what is now needed is a balanced debate on the best way forward to reduce the impact of climate change while also supporting developing countries in tackling poverty and promoting sustainable development.

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