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I want to promote Fairtrade products in my business

We have large range of business resources to help you and your company promote Fairtrade products.

How do I use the Mark on packaging?

Please go to our For Business pages for information on packaging requirements.

Our campaign group has Fairtrade status

Congratulations! If you are part of the Fairtrade towns or schools campaign and have gained Fairtrade status you can create your own materials using the Fairtrade ‘ident’ which you can request by emailing our Campaigns team at campaigns@fairtrade.org.uk. When using the ident please follow the guidance in the relevant manuals; Fairtrade Towns Identity Manual Fairtrade Schools Identity Manual

Where can I get campaigns materials?

We have a large range of campaign materials you can order from our e-shop, and many of them are free!

Can I put the FAIRTRADE Mark on my website or promotional materials?

If your company or organisation is selling or expressly promoting Fairtrade certified products you can put the FAIRTRADE Mark on your website and promotional materials in accordance with our guidelines in our Promotional Materials Manual. Find out more about using the FAIRTRADE Mark here.

Some people say buy local rather than buy Fairtrade what is the Fairtrade Foundations response?

Buy both! We recognise that many farmers in the UK face similar issues to farmers elsewhere, not least ensuring that they get a fair return for upholding decent social and environmental standards in their production. We therefore support the promotion of sustainable production for UK farmers but our specific role will continue to be supporting farmers from the developing world. Fairtrade isn’t in competition with UK farmers and buying local and buying Fairtrade need not be mutually exclusive. Fairtrade focuses mainly on products such as coffee and bananas that can’t be grown in temperate climates or products that can’t be grown in sufficient quantities in the EU e.g. grapes and oranges. For some items such as honey and flowers, local supply is not able to meet the total demand - it has been estimated that both UK flowers and honey account for less than one-third of the UK market - and so imports are necessary to meet demand. Other products, such as apples, are seasonal in both the UK and places like South Africa, and for as long as shoppers want to buy apples out of season, there is a demand for fruit from other countries. Often the choice facing shoppers is not necessarily between local honey and Fairtrade certified honey but between Fairtrade honey and conventional honey imported from, say, the US or China. It is up to each person to weigh up these choices and shop accordingly. Ultimately, it is up to each person to do what they see as being in the interests of people and our planet. What is important is that we all try to make informed choices wherever possible. We are committed to raising awareness of ways in which buying products carrying the FAIRTRADE Mark is empowering and strengthening the future for disadvantaged farmers and workers in developing countries.

Why are some Fairtrade prices set worldwide and others set for countries or regions?

There are worldwide prices for some products such as nuts, cocoa and juices, but most products have country-specific or regional prices. This is because production costs vary greatly around the world and prices for new products and origins have been set on a case-by-case basis. As the demand for new prices grows, the Fairtrade International Standards Unit is increasingly using regional rather than country-specific prices. This means new prices cover as many farmers/workers as possible and avoid the need for new research into pricing for the same product every time a new producer group is identified in a new country. If production costs vary significantly in a region a consensus is reached between the farmers/workers and other stakeholders, in order to set a price that is acceptable for the whole region.

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