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Dangerous Ideas Wanted

The ever-quotable Oscar Wilde said: ‘An idea that is not dangerous is unworthy of being called an idea at all’. Twenty years ago, Fairtrade burst onto Britain’s shop shelves with just such a dangerous idea: that farmers and workers in developing countries should be paid a fair price, that they needed a better deal – and that we, the companies and consumers in Britain should pay for the true value of our cocoa, coffee or bananas.

Is cheapest always best? Can cheapest ever be best?

As part of a series of blogs looking at the value consumers place on ethical credentials, Brad Hill, Fairtrade Strategy Development Manager at the Co-operative Group, asks us to take a journey back to the source of the things we buy...

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