by Kyle Freund, Fairtrade America and Ian Brown, Fairtrade Canada
Some pairings just make sense. Peanut butter and jam. Simon and Garfunkel. While each has its virtues individually, together they add up to something even better. Such is the case when you pair Fairtrade with organic, because each brings out the best in the other.
What’s So Great About Organic?
Next time you’re at the supermarket scratching groceries off the list, keep this little tidbit in the corner of your mind: small-scale, organic, sustainable agriculture is one of the great hopes for future food security.
For many conscientious Canadian consumers, organic is already the preferred way to go. According to Canada Organic Trade Association data, organic sales have reached $4 billion annually and 58% of Canadians purchase some organic products every week. Organic is also booming in the US and Europe, thanks in large part to consumer demand.
The reasons consumers opt for organic vary. Some do it for environmental concerns, while others believe it is healthier. While both rationales are legitimate, there’s another ethical argument in organic’s favour: when you buy organic Fairtrade products, it means you’re supporting the 56 percent of Fairtrade farmers who are also certified organic.
Take, for example, the almost 8000 farmers in the Koperasi Baitul Qiradh Baburrayyan (KBQB) cooperative in Sumatra, who are certified both Fairtrade and organic.
Though the KBQB cooperative was formed in 1995, the farmers used herbicides—just like their fathers and grandfathers before them—until they recognized the negative effects on trees, their product, the environment and even their health. KBQB was certified Fairtrade in 2007 and now close to 100% of their coffee is organic. Sobur, a farmer member, says going organic has protected the future of thousands of coffee producers: “We used to do coffee farming traditionally, like our forefathers, but now we have become professionals. The cooperative taught us how to do organic farming based on knowledge and skills. This knowledge helps us increase our productivity and quality. Coffee is our source of life, and our future is in coffee.”
A Positive Trend
The KBQB is just one of many farming organizations all over the world making the shift to organic for a host of good reasons. For one thing, it makes business sense. As KBQB farmers recognized, going organic is a step away from practices that ultimately degrade the land, which means soil fertility and the ecosystems surrounding co-op communities are conserved over time.
In addition, input costs are reduced because organic farmers aren’t reliant on chemical fertilizers and pesticides. For many producer organizations, it also means a wider market for their products and helps them access a higher price.
Cotton farmers in Mali are a great example of how important that wider market can be. Beginning in 2014, the number of Fairtrade cotton farmers dropped as market prices fell below the cost of production. While farmers who sold on Fairtrade terms continued to receive the Fairtrade Minimum Price and Premium, those who were also organic certified fared even better receiving 27–60 percent above the conventional price.
Bijumon Kurian, president of India’s Manarcadu Social Services Society (MASS) has seen first-hand the power of the Fairtrade-organic pairing. The training MASS provides farmers in sustainable farming techniques improves their lives overall because they live and work in a healthier environment while becoming equipped for newer, more lucrative markets.
Though Fairtrade is not always organic, Fairtrade International maintains a list of prohibited materials and offers a higher price for organic products to encourage transition. Kurian says that Fairtrade is unique in its purpose “to tackle poverty and empower producers and workers to take control over their lives and decisions.”
When you combine that with more stringent environmental regulations, both certifications are raised to a higher level. Kurian describes it as a win-win-win for producers, the environment and consumers, in part because the well-being of humans is the priority of both.
“When a product is certified both Fairtrade and organic, it gives consumers the satisfaction that they are doing something that is beneficial for the producer, the earth and for themselves.”
Adapted from an article originally published by Fairtrade America